Icepick Solutions

search engine optimisation (SEO), content management sytems (CMS), e-commerce, website design

Icepick Solutions
bespoke business web design
call us on 07803177715
or click here to email us
for a free consultation

Do you feel that your current site is dated and lacking visual appeal?

We constantly strive to stay abreast of the latest developments in order to provide a competitive advantage to our customers.

CSS3 and wordpress for cms sites

Say goodbye to flash and photoshop for lots of your website effects, CSS3 is here. As part of our continuing commitment to stay abreast of the latest technologies and to pass their benefits onto our customers, we have been exploring using wordpress 3 as a content management system, and utilising CSS3 in our web builds.

These technologies offer many benefits when combined. CSS3 allows the browser to perform a lot of the effects such as shadows and animations without external images or flash files. This means that the page has a much smaller file size and so can load faster, which is becoming increasingly important for search engine optimisation. It is thought that page loading speed is now a google ranking factor.

WordPress has developed significantly form its origins as a blogging platfrom and can now genuinely be considered as a fully functional content management solution. It won the 2009 Open Source CMS Award which shows the esteem with which it is regarded within the community.

The key to good search engine optimisation and getting your site to perform well in the searches you wish to target is content. The more relevant content you have the better. WordPress allows the user to rapidly add new content to their site. We have been experimenting with is utilising php and CSS3 to enhance the power of wordpress when it comes to search engine optimisation. In our recent redesign of the Richard Price photography website we implemented this strategy to the full.

The brief was to keep the site image driven but to add a large amount of content in each page so as to be highly ranked by search engines. Also we wanted to avoid flash as it is not supported on the Apple ipad.

We used the excellent featured content gallery on the front page, which allows you a slideshow of images, but in contrast to a flash based gallery each image comes with selected text which can be trageted to search terms. For the galleries inside the site we used jalbum, which provides an excellent javascript based gallery solution.

In order to add more relevant content to each page we also used php to pull related posts onto each page. Thus if the user is in the wedding section, recent wedding posts are also shwon at the bottom of the page. Although these appear as images, when the user moves their mouse over them an excerpt of the post is revealed by the CSS. This content is also indexed by the search engines and because it changes all the time the search engines find new content each time they visit, which also helps the site’s ranking.

Other features of wordpress that we utilised are the new custom menu feature, which allows different custom menus to be shown depending upon the type of page the user is on. This can be very useful in large sites and helps to keep the navigation simple and uncluttered.

Take a look at the site to get a feel for all the features that we can offer to our clients by using a wordpress based content management system website.

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